Senna 30 Year Memorial Tribute
In a series of tributes marking the 30th anniversary of Ayrton Senna’s passing, I envisioned a trailer-promo for Motorcine worthy of Senna’s legacy - something that avoided clichés like archival footage or anything that might feel overly dramatic. The concept was clear in my mind; my main challenge was perfecting the script’s tone and the narrative arc. I wanted to guide viewers through a video that starts on a slower, more emotional note, only to suddenly speed up and deliver an adrenaline rush - just like the excitement Ayrton brought to the track and made us experience over the years. Strategically released ahead of the Netflix series, the trailer’s dynamic energy quickly captured the attention of thousands of fans, rapidly reaching 120,000 views. The workflow included footage generated entirely in Assetto, AI narration by Eleven Labs, AI photo animation, meticulous editing in CapCut, and post-production in Adobe AE.
Senna 30 Year Memorial Tribute
Length: 4'40''
Balancée Media Solutions
Concept and Creation: Thiago Miguez