THIAGO MIGUEZ
CREATIVE LEAD | CREATIVE DIRECTOR

I am a relentless creative with over 25 years of experience, turning ideas into impactful results that connect and inspire. Throughout my career, I have had the pleasure of participating in campaigns and leading projects of all kinds, such as creating the viral hit "Tem Pobre Ligando Pra Mim," which generated millions in recurring revenue and is still remembered by Brazilians today.

I’ve had the opportunity to innovate by developing the HyperMedia Presentation - an exclusive tool with integrated animations and videos, far surpassing the capabilities of MS PowerPoint. HyperMedia played a key role in Merck’s Thioctacid HR campaign, which won the Silver Award at the Lupa de Ouro Prize, thanks to a storytelling approach that captivated the judges.

My journey as a musician and artist taught me to listen, adapt, and create stories with sensitivity, resonating with people regardless of project size—whether in videos like the Senna Tribute (which quickly reached 120,000 views), in highly complex personal projects, or in major national campaigns like the launch of Merck Jalra.

Creativity is my lifelong passion, and from day one I embraced generative AI, training local models to craft agile narratives and transform my creative process. I am now exploring the many uses of AI beyond media (starting soon with MIT xPRO’s AI/Leadership program!) and pursuing certifications in Project Management (Google PM, working towards PMP), bringing structure to complex projects while maintaining that signature human touch I’ve always strived for as Creative Director at Balancée. Creativity, excellence, and integrity are my core strengths for achieving a goal I have always pursued -sometimes with a bit of obsession: truly moving the client with the results of the creative process.

My mission is to create with purpose, inspire teams, and generate real impact. Let’s build something amazing together!